Johnson's Baby and World Vision have partnered to come out with a different kind of Mother's Day celebration this year. Titled "Baby Your Mom Day", the campaign aims o create the longest online Mother's Day greeting using videos and photos submitted by users. And for every submission Johnson's Baby will donate P50 to World Vision to help send underprivileged children to school.
The motivation for creating the longest Mother's Day greeting is driven by two factors as explained by Jaycee Garcia, Senior Brand Manager for Johnson's baby. "For one, the more submissions that we recieve, the bigger our donation to World Vision will be and the more children we will be helping out. Secondly, we plan to put the Philippines on the world map via the Guiness Book of World Records by generating the longest online Mother's Day greeting ever created. It is unique to our culture to remain really close to our mothers even as we grow up and Filipinos should be proud of that."
1. Like Baby Your Mom Day Facebook Fan Page (see link here: http://www.facebook.com/pages/BabyYourMomDay/118855128141367)
2. Upload your photo/ video greeting
3. Each online submission will be merit a P50 donation on your behalf to World Vision to help send underprivileged children to school.
Deadline of submission is on 7th May 2010.
To learn more about the campaign and support this great cause, go to "Baby Your Mom Day" on Facebook